Download Advertising and Society: An Introduction by Carol J. Pardun PDF

By Carol J. Pardun

Now revised and up to date to mirror the influence of rising applied sciences, this new version of Advertising and Society: Controversies and Consequences examines the evolution of ads and its impression on society.

  • Expanded with 5 new chapters protecting the effect of rising applied sciences, together with the evolution of Direct to buyer (DTC) pharmaceutical ads; product placement in quite a few media; and the transforming into intrusiveness of web marketing
  • Explores a large diversity of subject matters together with alcohol, tobacco, and intercourse in advertisements; the professionals and cons of damaging political advertisements; advergrames; and using stereotypes
  • Examines the influence of advertisements via its specific ‘point/counterpoint’ layout –designed to spark dialogue and aid scholars comprehend the complexities of the problems being presented
  • Lends big readability to the topic, uniquely balancing feedback and perform inside of one text
  • Includes chapter-level overviews and summaries of the subject heritage and key concerns, besides student-friendly beneficial properties resembling principles for papers and questions for discussion

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