Download Abercrombie & Fitch. Marketing Analysis: A by Phillip Weber PDF

By Phillip Weber

Seminar paper from the 12 months 2009 within the topic enterprise economics - advertising and marketing, company communique, CRM, industry study, Social Media, grade: 2, collage of Southampton, language: English, summary: This file doesn't declare to be a whole research of Abercrombie & Fitch Co, however it presents a normal assessment of the location of the corporate. It appears to be like at inner and exterior elements utilizing advertising instruments like PEST- or SWOT-analysis. as a result larger facts scenario it specializes in the USA market.
General Information
Abercrombie & Fitch Co. (A&F) is a inventory trade indexed outfits corporation. In its 1,125 outlets it sells prime quality informal outfits, own care goods and components for males, girls and youngsters. It involves the manufacturers Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is found in Albany Ohio (USA) on the grounds that 2001.(Abercrombie & Fitch, 2009).
In 1892 David Abercrombie opened a store known as Abercrombie & Co which
specialized in camping out apparatus. In 1904 Ezra Fitch joined the corporate and the identify used to be replaced to Abercrombie & Fitch (Pitzke1, 2007).
With a metamorphosis within the administration in 1992 Abercrombie & Fitch repositioned itself available in the market transferring its major specialise in younger and informal way of life style with the main focus workforce being 18 to 22 year-old students, male and female.
With the logo Abercrombie introduced in 1998 the corporate prolonged its company and attempted to arrive girls and boys among seven and fourteen.

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